Matchless to launch new motorcycle & London superstore

By Marc Potter
marcpotter Tested every new bike since 1994, loves anything on two wheels, runs Potski Media, ex-BikeSocial boss. Recently discovered elbow-down riding - likely to end in tears.

An original advertising poster for Matchless in 1949.
First we had Triumph making a comeback from the ashes, then along comes Norton, and last year Royal Enfield were back on the comeback trail with an all-new Continental GT.

But now legendary British motorcycle company Matchless confirm they are building an all-new bike and a flagship store in London this year.

Last week the historic British motorcycle manufacturer, Matchless, confirmed they are building a retro-style V-twin motorcycle powered by an S&S air-cooled motor. It will be unveiled at the EICMA Show in November.
Kate Moss launched the new-look Matchless clothing line. A new motorcycle is set to be launched this year.
And now the boss of Matchless, Michele Malenotti, has revealed that the 150 year old motorcycle brand, who recently relaunched with a clothing line-up backed by supermodel Kate Moss, will also unveil a flagship museum and store in London’s Mayfair this summer.

The store will feature a museum celebrating 150 years of Matchless, plus the new clothing range, when it opens in July. Last week Royal Enfield also opened a flagship store in London.

We’ll bring you more news of the rebirth of Matchless as we get it.

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