Triumph revamps UK assembly line

Triumph Motorcycles has been around since 1902 with its roots founded and set in the UK. The company is 100% British-owned and has its headquarters spread over two sites in Hinckley, Leicestershire where, in the factory that also houses the Visitor Experience, a new assembly facility has been designed to build between 15,000 – 20,000 motorcycles a year, across a variety of its current line-up for the UK and European markets.

With 86% of the firm’s annual build of 60,000 bikes being sold outside of the UK, there’s no surprise Triumph’s Thailand, Brazil and India-based assembly facilities allow the company to be “competitively priced with cost effectiveness to our distribution,” said Head of Brand Management, Miles Perkins, to BikeSocial.

He continued, “Everything we make is conceived, prototyped, designed, test ridden and prepared for production here at this facility. This follows Triumph’s plan to continue to build motorcycles here in the UK, and our efforts to increase our capacity to respond to shifts in customer demand and focus in the UK and European markets.

“This new facility gives us a greater level of flexibility and enhances our ability to respond to increasing customer demand along with our manufacturing facilities in Thailand, where models for all markets will of course continue to be assembled. Along with this we will continue of course to build all of our engineering prototypes here and the TFC Factory Customs.”

With 18 model ranges currently available including the new five-bike Tiger 1200 line-up and Speed Triple 1200 RR, plus special editions and collaborations (Breitling, Gibson), Triumph’s offering is varied, and with this reinvestment in UK manufacturing, the British marque can also rely on the recent £4m investment in its new paint shop to support the cause too. In 2021, the firm grew year on year by 29% claiming a new record sales number of 81,541 via its global dealer network of 701 dealers.

Visitors on the recently enhanced factory tour will be able to witness the new manufacturing facility in operation. BikeSocial Members can save 20% on a Triumph Motorcycle Factory Tour for Two