Ducati toasts record sales spurred on by top selling Ducati Multistrada V4

Ducati is celebrating after revealing it recorded its highest ever annual sales figures in 2021 with double digit growth in all major motorcycle markets.

The Italian firm was - much like its motorcycle manufacturer counterparts - always anticipating a positive bounce back from the impact of 2020 when sporadic lockdown measures brought on by the impact of the COVID-19 pandemic resulted in an industry-wide downturn.

However, it exceeded expectations with a total of 59,447 units shifted across the twelve-month period, a huge +24% gain on the compromised 2020 period (48,042), but also +12% up on 2019 (53,183).

The United States is now Ducati’s most lucrative market accounting for 9,007 units sold, an increase of +32%, followed by Italy and Germany. Ducati also posted notable growth in China, where sales rose by +21%.

In terms of model sales, the new-for-2021 Ducati Multistrada V4 found favour among customers with 9,957 units sold around the world to become its best-selling model. Its success demoted the Scrambler 800 into second place, with the Monster in third with sales of 8,734.

In a year that saw the Borgo Panigale firm wrap up the 2021 MotoGP World Championship Manufacturers’ title and announce its move into supplying the MotoE World Cup from 2023, CEO Claudio Domenicali says he is proud of the way Ducati has bounced back with interest from the challenging circumstances brought about by the COVID-19 crisis.

“2021 was a magical year for Ducati. We delivered over 59,000 motorcycles, a number never achieved before in 95 years of the company's history. We also won the title of MotoGP Constructors' World Champion for the second consecutive year, and we started the electric era of our company with the V21L prototype, which foresees the bike that will race in the MotoE championship from 2023.

“The pandemic, which is still underway, in addition to generating so much suffering, has also made activities more complex, forcing us to conduct a continuous internal reorganization. Supply chains created delivery delays for which I want to apologize to all Ducatisti, thanking them for their patience.

“Despite all these difficulties, the desire to excel of our employees here in Borgo Panigale and in our subsidiaries around the world helped us to achieve these record results. We are investing in an extremely ambitious growth path that will lead the company to improve even further, by entering new market segments.

Heading into 2022, Ducati is confident of further growth over the next 12 months with the launch of the all-new Ducati DesertX, which spearheads its ambitious move into the off-road market. It will also be growing the Multistrada family with the addition of the V4 Pikes Peak, while the Streetfighter now has the V2 to join the V4.

“With the DesertX we will have from this year on an extremely attractive proposal for adventure fans, and other ambitious projects are currently in development. The core values of the brand – Style, Sophistication, Performance and Trust – are more current than ever.

“Future growth will take place in compliance with these values, offering our enthusiastic customers products that are increasingly representative with a unique mix of beauty, technology and distinctiveness, such as the best of Made in Italy."