Triumph factory visits return in 2017

Triumph factory, Hinckley

Visits to the Triumph motorcycle factory are due to return this summer after the company confirmed that it will be opening a dedicated visitor centre on its main site next year. 

Factory tours were a hugely popular attraction when the revived Triumph company opened its doors in the Leicestershire town of Hinckley in 1991, however these stopped several years ago, meaning that Triumph fans making the pilgrimage to the birthplace of their bikes have been unable to see where their pride and joy was brought to life.

Triumph’s new visitor centre will be a permanent venue that will be open six days a week. With an onsite café and central location, it promises to be an ideal meeting place for British riders as well as Triumph fans from around the world. Triumph says that the centre will be free to visit and will have displays showing how the bikes are designed, developed and manufactured, as well a special area showing the craftsmanship that goes into coachlining the classic range’s fuel tanks by hand.

Paul Stroud, Triumph’s Chief Commercial Officer, said: “In the summer we will launch our Triumph factory visitor centre in Hinckley. This will be a permanent venue where everybody is welcome to come and see the home of our brand, to hear the story of Triumph, to meet the people who make them and to see the why Triumph is one of the world’s most iconic brands. It will have its own 1902 café and will be open six days a week. Visitors will get a real behind the scenes look at the home of Triumph motorcycles.”

Triumph currently builds around 60,000 bikes a year and has factories in Hinckley and Chonburi, Thailand, as well as facilities assembling bikes for local markets in Brazil and India.

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