Yamaha puts some ‘energy’ into new sponsor!

By Marc Potter
marcpotter Tested every new bike since 1994, loves anything on two wheels, runs Potski Media, ex-BikeSocial boss. Recently discovered elbow-down riding - likely to end in tears.

Yamaha finally has a sponsor for its MotoGP team

Yamaha finally has a new sponsor for its premiership MotoGP team.

Following a sponsorship drought last year, the team now have energy drinks giant Monster on board for 2013 and 2014.

Monster Energy branding will be visible on the Yamaha YZR-M1s and racing leathers of Jorge Lorenzo and Valentino Rossi as well as on all team clothing and all team equipment.

Factory Yamaha riders Lorenzo and Rossi have a personal deal with Monster, and the sponsorship of the satellite Monster Energy Yamaha Tech3 team continues.

Yamaha Racing’s Lin Jarvis said: “We are very happy to be able to announce the start of a new chapter in the Yamaha – Monster Energy partnership. Monster Energy is already a major partner to Yamaha’s top global sports activities in many domestic and international racing activities around the world in Motocross, Supercross, Endurance and Superbike disciplines. They have also been the title sponsor of the Monster Energy Tech 3 Yamaha team for the past 4 years. The expansion to include the Yamaha Factory Racing MotoGP Team is a logical and prestigious expansion of the program.

He added: "This completion of the program permits Yamaha and Monster Energy to work even closer together to develop their sports marketing programs and to develop rider talent to continue to be successful into the future in all areas of motorcycle racing. For the Yamaha Factory Racing Team this new partnership will bring even more ‘energy’ into our racing program and Monster Energy will be a great supporter to further promote our Team and our riders' performances around the world.”

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