Exclusive! Norton to produce “2-3 new models in the next year”

Michael Mann - Web Editor, Bike Social
By Michael Mann
MannOnABike Web editor of Bike Social. Been riding bikes since he was four-years-old. Fast and smooth road rider, just about hangs on in a track day quick group.

Speaking exclusively to Bike Social, Norton’s CEO and Owner Stuart Garner announced that his iconic British marque is set to produce 2-3 models in the next year.

Details remain under wraps but what we do know is that the bikes will not be competing against the current Commando range but will be using the 961cc engine platform as used in the Commando.   The longer term intention is for the brand to develop a brand new engine platform with an emphasis not wholly on cutting emissions but promoting ways to solving the congestion issues that cramp cities world-wide too.

Norton CEO Stuart Garner

Distribution of the brand’s bikes around the world  is lead unsurprisingly by the UK but with the USA, Japan and Australia as the next most popular destinations then who’s to say that the new models won’t have these marketsin mind.

Since Norton’s resurgence under Garner’s control having bought the brand in 2008, we’ve been introduced to the heritage-styled hand-built Commando range which features the 961 SF, 961 Cafe Racer and the 961 Sport.

Norton's 2013 Commando

The firm has also created the SG1 and SG2 race bikes used at the Isle of Man TT races in 2012 and 2013 respectively which have all used an out-of-the-box V4 from Aprilia.

Most recently, Norton have moved their headquarters including the production facility and design offices to the recently-acquired Donington Hall which was the venue for August’s public unveiling of the limited edition cafe racer, known as the Domiracer.

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