Kawasaki to enter scooter market

Posted: 09 Oct 2013

Kawasaki J300

Kawasaki have announced they are to enter the scooter market for the first time, introducing the new J300 scooter into the European market towards the latter end of this year.

The scooter has been designed in-house by a dedicated Kawasaki design team while the drive train and additional chassis elements are provided by Kymco, a Taiwanese scooter manufacturer.  

Mr Fukumoto, head of Kawasaki’s Styling Department commented: “It was of great importance that our first step into the European scooter market should be with a machine that embodied Kawasaki’s cutting edge design, we are happy that we have achieved this with the styling features of the new J300”.

Regarding the guiding principles of the design philosophy Mr Fukumoto added “J stands for Jyounetsu which means passion in Japanese. We approached the styling and design of the J300 with the same passion as for our other significant new models for the 2014 season”.

The J300 will be launched at the EICMA Milan Motorcycle Show on 5th November and available to for sale in late November.

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