BMW to announce sale of Husqvarna today!

By Marc Potter
marcpotter Tested every new bike since 1994, loves anything on two wheels, runs Potski Media, ex-BikeSocial boss. Recently discovered elbow-down riding - likely to end in tears.

Husky TR650 Strada and Terra
NEWS LATEST: BMW's statement as of 14:40 today: 

Munich. The BMW Group is realigning its BMW Motorrad business. In the context of changing motorcycle markets, demographic trends and increasing environmental de-mands, BMW Motorrad will expand its product offering to exploit future growth potential. The focus of the realignment will be on urban mobility and e-mobility. By restructuring the segment, the BMW Group will concentrate on expanding and utilising the resources of the BMW Motorrad brand. Therefore the BMW Group signed a purchase agreement with Pierer Industrie AG (Austria) for the acquisition of Husqvarna Motorcycles. The ac-quisition will proceed subject to approval by anti-trust authorities. Both companies have agreed not to disclose the purchase price.


Sources close to both companies have told Bike Social that BMW will announce the sale of the Husqvarna brand to Austrian firm KTM later today.

BMW Motorrad bought the legendary dirt bike company in 1997 for 93 million euros, but it is not yet known how much they will sell the company for when the announcement is made today.

Under BMW’s wing, Husqvarna has been through a process of establishing new bikes, a range of road bikes including the TR650 Terra and TR650 Strada, the new Nuda 900, new engines based on the BMW designs, and success in the recent Dakar Rally.

The bikes are still made in the Varese factory where they were made previously when owned by MV Agusta, but BMW shipped in their own processed and teams to improve the quality and design of the Huskies.

Husqvarna sold a total of 10,751 bikes between January and December last year.

Although still very much known as a dirt bike company, Husqvarna sold almost as many road bikes in 2012 as motocross and enduro bikes. 1936 Nuda 9800 and Nuda 900R’s were sold, along with 1321 Terra 650 and 650 Strada’s.

The firm refused to comment.

KTM already owns Husaberg as well as their own KTM dirt bike arm which they use as an early market test for new ideas which often translate into future KTMs. It is not yet know how the firm will see Husqvarna fitting into their business as they are both making similar bikes both on and off-road at the moment.

Husqvarna showed no new models at the recent Milan Motorycle Show except for a prototype TR650 which mixed the style of sixties Husqvarna's with modern engines and technology. It is unlikely to make it into production with the news of the sale.

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