More bikers in the UK bought Triumphs last year than any other motorcycle in brand new motorcycle, with an incredible 19.4 per cent of bikes sold above 500cc in the UK from Hinckley.
That’s quite a feat when you think of the Japanese giants that Triumph are up against, but that ‘small firm from Hinckley’ as some people in biking still think of them, say this is just the beginning.
With more cash invested in to their R&D department, more models on the cards, and the UK firm increasing spend on new model development by 10 per cent to £24 million in 2011/2012, it looks as though this trend may continue.
The sales in 2012 were helped by strong sales of its new Triumph Tiger Explorer, as well as the Street Triple and Tiger 800, and Triumph say the sales were also helped by consistent sales of the Triumph Bonneville and Thruxton.
Their efforts have also been increased worldwide with more than doubling its share of bikes sold worldwide from 2.3 per cent to 5.7 per cent since 2007, despite the number of +500cc bikes sold globally dropping from 1,250,000 in 2008 to just 690,000 in 2012.
The British firm hopes that their plans to expand into Brazil with a new assembly plant and flagship bike store in downtown Sao Paulo, a city of more than 11,000,000 people.
They are also planning to expand into India this year and a planned 250 is on the cards for launch.
The way they’re going, who would bet against them?