Bennetts launches 12 Dreams of Christmas

Posted: 04 Dec 2013

Bennetts are set to re-launch their 12 dreams campaign

Motorcycle insurance company, Bennetts will be making the dreams of 12 bikers from across the UK come true in the run up to Christmas as they launch their '12 Dreams of Christmas' campaign.

The Bennetts Biking Dreams campaign was launched in May 2010 and fulfills the bike-related wishes of numerous bikers on a monthly basis. So far this year a wide range of dreams have become a reality including Trevor Keeling’s trip to the Arctic Circle on a BMW, Nick Cunningham’s trip to Transylvania at Halloween and Angela McCann’s desire to get married on a Harley in Vegas.

This season is only the second time Bennetts has fulfilled twelve dreams on consecutive days having launched this element of the campaign 12 months ago, receiving over 1,600 entries in the process. The lucky twelve bikers included Leo Ho, who was presented with a new Vespa scooter on Christmas Eve and Symor Skilbeck, a Help for Heroes fundraiser, who became the proud owner of a new custom-painted Help for Heroes motorcycle helmet.

As usual, the entry criteria for the '12 Dreams of Christmas' matches that of the general Bennetts Biking Dreams whereby anyone with a bike-related dream can enter, even if they don’t hold a Bennetts insurance policy. Entries for the 12 Dreams must be submitted before 24th December on the Bennetts Biking Dreams website.

We fulfil various biking dreams throughout the year however the '12 Dreams of Christmas’ is our personal favourite Biking Dreams campaign. There’s no better time of year to deliver a surprise gift and some added seasonal cheer” said Hannah Squirrell, Bennetts Marketing Director.