Harley-Davidson launch 'Project Livewire' electric motorcycle

Author: Bike Social Reporter Posted: 19 Jun 2014

Harley-Davidson is set to become the first mainstream motorcycle manufacturer to produce an electrically-propelled motorcycle, as the American brand lifts the cover off the all new ‘Livewire’.

Perhaps the best-looking electric bike to have surfaced to date, the Livewire will not be on sale immediately as Harley launch ‘Project Livewire’, a campaign designed for the purposes of getting insight into rider expectations of an electric Harley-Davidson to enhance the Livewire’s development.

Project Livewire will tour the United States in 2014 – kicking off with a journey down the iconic Route 66 – visiting more than thirty Harley dealerships giving prospective customers the chance to try out the motorcycle and provide feedback to the manufacturer. It won’t be until next year that the project rolls out into Europe.

Harley claim a key feature of the Livewire is the sound – an element often criticised of electric motorcycles – which the firm liken to the sound of a fighter jet on an aircraft carrier. Ahead of the full release of Livewire, few specs have been released, we do however know that Livewire features a three-phase induction motor which outputs 55kw of power (around 74bhp), which, at considerably more power than its closest competitors, fits with Harley’s claim that the bike offers ‘tyre-shredding acceleration’ and 0-60mph in four seconds.

Feedback from riders along the Project Livewire Experience tour will contribute to the development of the bike ahead of its eventual release, for which there is no date as of yet.

Project LiveWire is more like the first electric guitar – not an electric car,” said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, Harley-Davidson Motor Company. “It’s an expression of individuality and iconic style that just happens to be electric. Project LiveWire is a bold statement for us as a company and a brand.

The Livewire will be rider tested

“We offer a no excuses riding experience in everything we do and we are led by what our customers tell us matters most. Because electric vehicle technology is evolving rapidly, we are excited to learn more from riders through the Project LiveWire Experience to fully understand the definition of success in this market as the technology continues to evolve.”

You can find out more about Project Livewire, including locations and dates for the Project Livewire experience tour at www.projectlivewire.com

Harley-Davidson goes electric

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