Posted: 05 Nov 2013
For the first time ever, Harley-Davidson has used the largest European motorcycle show, EICMA, to launch new global product in the form of two new smaller capacity motorcycles aimed at young urban riders.
The Harley-Davidson Street™ 750 and Street™ 500 motorcycles – the first all-new platform from Harley-Davidson in 13 years – will be the smallest capacity machines in the entire range. However, the announcement highlighted that only selected markets will start to receive the new bikes in 2014.
The two new Dark Custom™ motorcycles feature all-new liquid-cooled Revolution X™ powertrains housed in a new, narrow and lean chassis built for agility, with a super-low seat height, new suspension and broad handlebar sweep. The styling is minimalist to provide a blank canvas for customisation.
“These are the newest motorcycles to join our Dark Custom lineup, which helped make us the number-one selling brand to young adults in the U.S. for the past five years,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “Both the Street 750 and Street 500 were designed with thousands of hours of input from young adults in cities around the world. This input guided both the attitude and capabilities of these motorcycles. They are proof that being customer-led continues to be a core driver of our product development process.”
Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, Harley-Davidson Motor Company described the bikes as being: “designed to handle the abuses of urban environments and provide authentic opportunities to customise.”
More information is available at www.h-d.com/street.