THINK! campaign urges us to ride defensively (in case we weren't already)

By Marc Potter
marcpotter Tested every new bike since 1994, loves anything on two wheels, Bike Social boss, Potski to his mates. Recently discovered elbow-down riding - likely to end in tears.

THINK! Stay in Control bleats the ads. We're guessing most of us want to stay in control anyway, but it can't hurt I guess.
A new THINK! road safety campaign which urges motorcyclists to improve defensive riding skills launches across the UK today. By rights we should be seeing posters, TV campaigns and promotional material from now until the end of the summer reminding us to expect the unexpected, and give ourselves time to react.

Hundreds of motorcycle dealers have also signed up for the new ‘Stay in Control’ campaign which runs through the summer.

We suppose the campaign may be preaching to the converted, and we can't think of one single motorcylist we've ever met that doesn't want to stay in control...but we also suppose it never hurts to be reminded of a few basic riding tips, in theory anyway.

Road Transport Minister, Stephen Hammond said: “Motorcyclists make up just 1% of the traffic on our roads but last year accounted for 19% of deaths. So reducing the number of bikers killed on our roads is a key priority for the Government.  I am pleased that, in parallel with this initiative, we are also running a THINK BIKER campaign encouraging car drivers to take longer to look for motorcyclists.

He added: “This latest campaign urges bikers to ride defensively – this includes taking a ‘lifesaver glance’ around before manoeuvring and giving yourself time to react to potential hazards.  Any message that has the potential to reduce the number of tragedies on our roads involving motorcyclists and save lives is worth hammering home.”

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