Biker safety device nominated for award

By Marc Potter
marcpotter Tested every new bike since 1994, loves anything on two wheels, runs Potski Media, ex-BikeSocial boss. Recently discovered elbow-down riding - likely to end in tears.

Biker-MateA bike-safe device which could make roads safer for bikes has been nominated for a national award.

Biker-Mate wraps around roadside posts, like lampposts and telegraph poles, and is claimed to dramatically reduce injuries if you’re unfortunate enough to tip-off.

The simple, British-designed device reduces the intensity of the rider’s initial impact with a solid object, distributes the force and therefore softens the blow. It’s designed by the same company that developed most of the crash test barriers used for car crash testing.

Peter Hudson, Business Development Executive at Euro Road Safety said: “Comprehensive tests show that Biker-Mate has a 30 per cent absorption capacity of the impact energy, a reduction which can mean the difference between life and death to bikers travelling at speed.”

Biker-Mate has already been installed in seven counties across the UK, including Warwickshire and Durham, and is also in use in Norway and Australia.

The makers are hoping the new award nomination will raise the profile of the device and encourage more local authorities to use it at accident blackspots.

Biker-Mate has been nominated for the Made In Britain award by Huntingdon MP Jonathon, a campaign launched in 2011 by Business Innovation and Skills Secretary Vince Cable.

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