Pirelli took a different take on tattooing on their stand at the Milan Show by tattooing tyres with world famous tattoo artist Scott Campbell holding the needle.
Campbell is more used to applying tough stickers to stars like Orland Bloom and Sting, but seemed in his element with the Pirelli Diablo Rosso in front of him as show onlookers watched in awe.
An Italian tattoo-ist was also used at Milan to create the motorcycle tyre art.
Just don’t try and order one at your local Pirelli dealer, it was just for a show stunt. But if you do try it yourselves, let us know!