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Torqueing Heads – Series 2 - Episode 01

BikeSocial Managing Editor

Posted:

06.05.2025

Bennetts BikeSocial Torqueing Heads logo

Welcome to the all-new Torqueing Heads series - BikeSocial's rejuvenated motorcycle chat show!

Five years ago, during lockdown, we brought you Zoom-based interviews under this name. Now, we're back with a fresh twist! Join us as we dive into the world of UK motorcycling, chatting with the industry's top influencers and decision-makers. Get ready to meet the people who shape the future of motorcycling and discover their stories and businesses like never before.

First up in the hot seat alongside BikeSocial Publisher, Steve Rose and Managing Editor, Michael Mann is Kawasaki UK's Head of Marketing & Racing, Ross Burridge. 

Now in his 19th year at Kawasaki UK, and with a job that he made up himself, Ross talks about:

  • The stories of how he got to where he is

  • The bikes he rode as a youngster

  • His dream bike now

  • How the market has changed during his time in motorcycling

  • What the next Ross Burridge has to do

  • Who the customer is now and what they might be riding in another 19 years' time

  • Top sellers

  • The ZX4/6/10 range

  • 10 years of superchargers and where the middleweight supercharged bikes are

  • Production and distribution

  • EV vs hybrid

  • Bimota

  • Racing: WSBK and BSB

  • Supercharged Showdown event

  • Superteens

Torqueing Heads is brought to you by BikeSocial by Bennetts for your motorcycle news, reviews, advice, events & offers.

Bike insurance due this month? We search our panel of insurers to find you our best price for the cover you need. Get a quote today at Bennetts or call us on 03444122171.

For exclusive offers on a massive range of bike kit and events, visit BikeSocial Membership.

Now why chat to us about it at our friendly Facebook group or our new community website/forum, BikeClub.

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