Torqueing Heads – Series 2 - Episode 01
By Michael Mann
BikeSocial Managing Editor
06.05.2025
Welcome to the all-new Torqueing Heads series - BikeSocial's rejuvenated motorcycle chat show!
Five years ago, during lockdown, we brought you Zoom-based interviews under this name. Now, we're back with a fresh twist! Join us as we dive into the world of UK motorcycling, chatting with the industry's top influencers and decision-makers. Get ready to meet the people who shape the future of motorcycling and discover their stories and businesses like never before.
First up in the hot seat alongside BikeSocial Publisher, Steve Rose and Managing Editor, Michael Mann is Kawasaki UK's Head of Marketing & Racing, Ross Burridge.
Now in his 19th year at Kawasaki UK, and with a job that he made up himself, Ross talks about:
The stories of how he got to where he is
The bikes he rode as a youngster
His dream bike now
How the market has changed during his time in motorcycling
What the next Ross Burridge has to do
Who the customer is now and what they might be riding in another 19 years' time
Top sellers
The ZX4/6/10 range
10 years of superchargers and where the middleweight supercharged bikes are
Production and distribution
EV vs hybrid
Bimota
Racing: WSBK and BSB
Supercharged Showdown event
Superteens
Torqueing Heads is brought to you by BikeSocial by Bennetts for your motorcycle news, reviews, advice, events & offers.
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Now why chat to us about it at our friendly Facebook group or our new community website/forum, BikeClub.
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