Torqueing Heads (Ep6): Suzuki | Motorcycle Podcast

By Michael Mann

BikeSocial Managing Editor

Posted:

20.08.2025

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Welcome to the latest Torqueing Heads episode - BikeSocial's podcast and video chat show!

Our motorcycle talk show continues as we dive into the world of UK motorcycling, chatting with the industry's top influencers (in the more traditional meaning of the word) and decision-makers. Meet the people shaping the future of motorcycling and discover their stories and businesses like never before.

Alongside BikeSocial’s Managing Editor, Michael Mann, and guest co-host Simon Hargreaves, is Suzuki GB’s Director, Paul de Lusignan.

In his 20th year at Suzuki, Paul tells us about about working through the ranks in business planning and commercial planning before becoming a Director of Bikes, ATVS and Boats. From the GSX-8TT and the return of the GSX-R1000R, to Suzuki’s brand philosophy of “Serious Fun”, Paul shares insights into product development, market trends, and the future of motorcycling. Plus, hear stories from inside the factory, the evolution of Suzuki’s lineup, and what’s in Paul’s own garage.

Topics include:

Suzuki’s engineering and design process
Dealer relationships and UK market strategy
The GSX-R legacy and its comeback
EVs, alternative fuels, and future tech
Attracting new riders and supporting the community
Vintage parts, racing DNA, and karaoke surprises!

Torqueing Heads is brought to you by BikeSocial and Bennetts for your motorcycle news, reviews, advice, events & offers.

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