Torqueing Heads (Ep5): Honda

By Michael Mann

BikeSocial Managing Editor

Posted:

02.07.2025

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Welcome to the latest Torqueing Heads episode - BikeSocial's podcast and video chat show!

Our motorcycle talk show continues as we dive into the world of UK motorcycling, chatting with the industry's top influencers (in the more traditional meaning of the word) and decision-makers. Meet the people shaping the future of motorcycling and discover their stories and businesses like never before.

Alongside BikeSocial Publisher, Steve Rose and Managing Editor, Michael Mann is Honda UK’s Head of Motorcycles, Andy Mineyko.

Now in his 21st year at Honda, Andy has recently been promoted to the top job at Honda Motorcycles UK but started his motorcycling career as a mechanic straight of school before ending up in motorcycle finance and then as an area manager for Honda before working through the ranks in business planning and commercial planning. We chat about:

Honda’s involvement in the Isle of Man TT and the 2025 successes
His riding history and how he began working in the motorcycling industry
His first and current bikes
How many bikes Honda produces annually
Biggest markets
Where Honda’s are built
Market share ambitions
UK model pricing decisions vs. RoW
Why the GB350 has been so successful
Model planning
How to get younger riders onto bikes
How to improve riding skills
Chinese influence
eClutch and DCT
The Fireblade’s influence
Gadgets and innovations
Japanese culture embodied in Honda
The one Honda he wants to ride
BikeClub members Q&A

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