Bennetts Biking Services

Privacy and Cookie Policy

Last updated: 12th January 2021


  • Introduction
  • How we use your information (including fraud prevention & credit checks)
  • Lawful bases for using your information
  • Sharing your information
  • Keeping you informed about our products and services
  • Sharing your information
  • Your rights
  • Updates to our Privacy Policy and your comments
  • Use of Cookies



Bennetts is a trading name of Bennetts Motorcycling Services Limited. The data controller is Bennetts Motorcycling Services Limited, registered in England and Wales (company number 11453343) with its registered office at 27 Old Gloucester Street, London WC1N 3AX.  In this Privacy & Cookie Policy, "we", "us" and "our" means Bennetts Motorcycling Services Limited. 

We are committed to protecting your privacy. We comply with the principles of the General Data Protection Regulation and associated data protection legislation. We aim to maintain best-practice standards in our processing of personal and/or special category personal data (this is also referred to as sensitive personal data).

How we use your information

We use the information we receive from you, together with information we have obtained from our dealings with you (including in relation to goods and/or services we provide to you and/or your use of those goods and/or services), to provide goods and/or services that you request, to communicate with you, and to personalise information sent to you. Examples of how we may personalise information include using your information in generating an insurance quote for you.

We do not sell, trade, or rent your personal information to others.

We store all the information you provide to us, including information provided via forms you complete on our website, and information which we may collect from your browsing. Our server, in common with nearly all web servers, logs each page that is downloaded from the site. If you contact us electronically we may collect your electronic identifier, e.g. Internet protocol (IP) address or phone number supplied by your service provider. This is to identify the number of visits to our websites, fraudulent behaviour or mystery shoppers using our websites.

Data collected by SessionCam from the Bennetts website is for Bennetts Motorcycling Services Limited’s internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting.

For further information; please see our ‘Use of Cookies’ section.

Any new information you provide us may be used to update an existing record we hold for you. If you provide a work email address we will not be responsible for third parties having access to any communications we send.

We ask for your home, mobile phone number, and email address to enable us to contact you in relation to an enquiry you have made, to contact you if there is a problem with your policy , notifying you about important functionality changes to the website,  or there is another genuine reason for doing so.

Sometimes we may need to collect information that the law defines as special category data (also called sensitive personal data). This includes, but is not limited to, information about racial or ethnic origin, sexual orientation, health data, and criminal records. We will not collect or use these types of data without your consent, unless the law allows us to do so. If we do, it will only be when it is necessary as determined by the law and the ICO.

When you enter a contest or other promotional features, we may ask for your name, address, phone numbers and email address so we can administer the contest and notify winners.

We collect credit or debit card details from you in order to pay for a service or product. We will keep such details secure and ensure that the details are only used further with your consent and/or for the purposes of any appropriate refunds.

In the event of phone calls from you, we also reserve the right to ask security questions (which we in our sole discretion deem appropriate) in order to satisfy ourselves that you are who you say you are. If you call us using your mobile number and we are unable to take your call, we may send you a text message to inform you other methods by which you can contact us. We have determined that this is in our legitimate interest to do so. If you would not like to receive this, please withhold your number when calling us.

Claims & Underwriting Exchange Register

Insurers pass information to the Claims and Underwriting Exchange Register run by Insurance Database Services Limited (IDS Ltd), the Hunter Database, run by MCL Software Ltd and the Motor Insurance Anti Fraud and Theft Register, run by the Association of British Insurers (ABI) to help us check information provided and also to prevent fraudulent claims. When we deal with your request for insurance, we may search these Registers and any other relevant registers. Under the conditions of your policy, you must tell us about any incident (such as an accident or theft) which may give rise to a claim. When you tell us about an incident, we will pass this information to the Registers and to any other relevant registers. You can ask us for more information about this.

Motor Insurance Database

Information relating to your insurance policy will be added to the Motor Insurance Database ("MID") managed by the Motor Insurers’ Bureau ("MIB").

MID and the data stored on it may be used by certain statutory and/or authorised bodies including the Police, the DVLA, the DVLANI, the Insurance Fraud Bureau and other bodies permitted by law for purposes, not limited to but including:

i. Electronic Licensing

ii. Continuous Insurance Enforcement

iii. Law enforcement (prevention, detection, apprehension and or prosecution of offenders)

iv. The provision of government services and or other services aimed at reducing the level and incidence of uninsured driving.

If you are involved in a road traffic accident (either in the UK, the EEA or certain other territories), insurers and or the MIB may search the MID to obtain relevant information.

Persons (including his or her appointed representatives) pursuing a claim in respect of a road traffic accident (including citizens of other countries) may also obtain relevant information which is held on the MID.

It is vital that the MID holds your correct registration number. If it is incorrectly shown on the MID you are at risk of having your vehicle seized by the Police.

You can check that the correct registration number is shown on MID at You can find out more about this at www.mib/ You should show this notice to anyone insured to drive the vehicle covered under the policy.

Insurance Administration, Renewal and Claims Handling

Information you supply may be used for the purpose of insurance administration, renewal and claims handling by the insurer, its agents, re-insurers and your intermediary. In assessing any claims made, insurers may undertake checks against publicly available information such as Electoral Register, County Court Judgments, bankruptcy or repossession information. Information may also be shared with other insurers either directly or via those acting for the insurer such as Loss Adjusters or investigators.


Fraud Prevention and Credit Checks

To help us prevent fraud and money laundering, your details may be submitted to fraud prevention agencies and other organisations where your records may be searched. We will also conduct a search with a credit reference bureau to assist us in providing a quote, and to check which payment options we can make available to you. A copy of this search will be left on your credit file but will not affect your credit score. Where we are providing a motor insurance quotation this search will be noted on your credit file and may be reflected in your credit score.

In order to assess financial and insurance risk, we will make full and open checks on the electoral roll registers and public data provided to us by credit reference bureaus and other third parties. This is also to assess your premium at quote and renewal, for credit applications and to assist with identity checks in order to prevent money laundering.

Lawful bases for using your information

Before you provide any data to us we will endeavour to make it clear why we need it. Sometimes we may need special category (sensitive) personal data, for example we may require details of any motoring convictions to ensure the insurance price we provide to you is accurate. When this is required, we will obtain your consent first, unless the information is necessary to provide the insurance product or service requested by you. Without this information, we may not be able to fulfil the product or service you have requested.

A customer may properly give their partner's consent over the phone or via the website providing the customer confirms they have permission to do so. If the consent is written, the spouse must independently endorse such consent via counter signature.

We use the information you provide to us, either orally or in writing and the information we obtain from you through the use of our website, and as a result of our dealings with you (including any data we obtain from third parties) to provide the service requested by you. It may also be used for market research, offering renewals and statistical purposes. This also includes pricing insurance risk.

We recognise that we have a legitimate interest in processing the personal data we collect about you for a number of reasons, including, but not limited to: marketing purposes, to enables us to enhance, modify, personalise, or otherwise improve our services, identify and prevent fraud, enhance and protect the security of our network and systems, and market research (e.g. determining the effectiveness of campaigns and the products / services we offer). “Legitimate interests” means the interests of our company in conducting and managing our business to enable us to give you the best service and most secure experience.

When we use your information for our legitimate interests, we make sure to consider and balance any potential impact on you and your data protection rights. Where applicable, legitimate interest assessments are conducted to ensure that these rights are protected.


Keeping you informed about our products and services

When you contact us, either online or via one of our contact centres, we ask for your permission to contact you about the products and services we offer.

Where you tell us you are happy to receive information from us we may send you communications from Bennetts which may include the following:-
- Updates from Bennetts Rewards
- Further information about the services and/or products we offer
- New product launches
- Reminders when your insurance may be due for renewal
- Opportunities to participate in market research 

Depending on the contact preferences you select, we will communicate with you by post, telephone, SMS, email or other electronic means such as social and digital media.

Where you have signed-up using your email address to receive the BikeSocial email, we will send you the regular newsletter from BikeSocial.

At any time, you can opt out of receiving such information or change the method we use to communicate with you. You can update these preferences by calling us on 0344 412 2171 or by emailing Further opportunities to opt-out of receiving future marketing communications are included within marketing communications:

Email: unsubscribe link
SMS: Text BENSTOP to 60163
Post: Return address and unsubscribe email address provided.

For social media, you can manage your social media preferences via that social media platform. 

We also use your personal information to make decisions about what products, services and offers we think you may be interested in. This is called profiling for marketing purposes. You can contact us at any time and ask us to stop using your personal information in this way. If you allow it, we may show or send you marketing material online (on our own and other websites including social media), or by email, phone or post.

We make outbound phone calls for a number of reasons relating to our products. We are fully committed to the regulations set out by Ofcom and follow strict processes to ensure we comply with them.

We may use personal data, collected in respect of one product to market another product that we may deem appropriate and relevant to you based on the information we have collected.

If you make a donation to the Charitable Trust, your data will not be used for marketing purposes.


Sharing your information

As previously mentioned, we do not sell, trade or rent your information, and will never disclose information about you (including information obtained from our dealings with you) to third parties, except:

a) where we have a legal interest in a company;

b) to fulfil your specific orders for a product or service or information in the event that third parties deliver the relevant product or service or information. In these instances, while the information you provide will be disclosed to them, it will only be used for the administration of the service provided, including (but not limited to), verification of any quote given to you, claims processing, underwriting, pricing purposes as appropriate, testing, and to maintain management information for business analysis. For example, if you take out an insurance policy provided by a third party, they will need your details in order to administer the policy, verify the quote given to you and process any claims. For further details about how your insurer handles your information, please see their Privacy Policy which can be found on their website. See your schedule policy documentation for your insurer contact details;

c) where third parties administer part or all of the product or service; and

d) for underwriting, pricing, insurance rating analysis and testing purposes, and to maintain management information for business analysis.

We may of course be obliged by law to pass on your information to the police or any other statutory or regulatory authority and in some cases, exemptions may apply under relevant data protection legislation, whereby we can legitimately release personal data e.g. to prevent or detect crime or in connection with legal proceedings.

Subsequent to your purchase of a product or service, we may enter into an arrangement for that service to be provided by a new third party. If this happens, the terms and conditions of your contract with us will provide that you consent to the transfer and processing of personal and/or special category personal data to the new provider, subject to the requirements of the GDPR and associated legislation.

If we provide information to a third party (either a provider of a product or service, or an external data processing agency such as a mailing house) or a company Bennetts has a legal interest in, we will exercise the strictest control over them contractually, requiring it and any of its agents and/or suppliers to:

  • maintain the security and confidentiality of the information and restrict access to those of its own employees
  • use the data for the agreed purpose only and prevent it being used for any other purpose by any other party
  • refrain from communicating with you other than concerning the product in question
  • return the data to us at the conclusion of any contract term, and destroy or delete any copies made of all or any part of the information unless copies are needed to be kept to comply with regulations

In addition, we will restrict the information disclosed to the absolute minimum necessary, for example, to provide the product or service.

Amendment and retention of information

Please advise us in writing as to any changes in your circumstances, or if you feel we hold inaccurate information about you so that we can update our records accordingly.

We will hold your personal information in accordance with the principles of the GDPR (and associated legislation) and in line with our Data Retention Policy. We are obliged and permitted by law and regulation to retain certain types of data for a minimum period of time. The minimum period of time tends to be for six years but can be longer if the statute or regulation requires.

Your rights

Access to your information: You have a statutory right of access to accessible personal and/or sensitive personal data that we hold about you. In order to exercise this right, your application must be in writing, either via letter or email. Please refer to the information you wish to see giving dates if possible. Please note that where relevant we may ask for proof of your identity.

We will not administer Subject Access Requests by a third party unless accompanied by a written authority of the individual who is the subject of the request.

We have one month to respond to a valid request.

Rights related to automated decision making including profiling: We use the information we know about you to make decisions which inform our pricing, fraud prevention and the products and services we can offer. Automated decision making enables us to make efficient and fair decisions, providing a better service for our customers. Whilst you have the right to object to us using your information in this way, this could have an impact on the products or services we may be able to offer you. We use automated decision making in the following areas:

Pricing - the information we know and collect about you is used to inform decisions around what we charge for the products and services that we offer. For example, If you apply for insurance, we will compare what you tell us with other records to work out how likely you are to make a claim. This will help us decide whether to offer you the product and what price to charge you.

Tailoring our marketing communications – as mentioned previously, we use your personal information to make decisions about what products, services and offers we think you may be interested in. This ensures the communications you receive from us are tailored and relevant to your interests. You can opt out of this at any time by contacting the Data Protection Officer.

The right to erasure: you have the right to request that your personal data is erased and to prevent processing in specific circumstances which are detailed by the ICO.

The right to data portability: you have the right to obtain and reuse the personal data that you have provided to us for your own purposes which includes transferring it to other services.

For further information regarding your rights, or to make a request; please write to The Data Protection Officer at

Updates to our privacy policy and your comments

If we decide to change our privacy policy, we will update all relevant documentation and post any changes on our websites so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

We welcome your questions and comments about privacy. Please write to The Data Protection Officer at

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you feel your personal information has not been handled correctly. You can do this via or by writing to: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF


Use of Cookies 

From offers and promotions to sound and video, the aim of this site is to be interesting, helpful and informative. We’re keen to find out what you like and dislike – your feedback plays a key role in helping us improve this site. We use many techniques to follow your use of the site and provide you with a customised experience. The main and best-known technique is by using what are known as 'cookies'.

What are cookies?

Cookies are small data files that a website will put on your device. Some of these sends information back to the website. They cannot affect your device, but they can collect information that can be used to enhance the site. For example, a cookie can remember the items that you have placed into your shopping basket, or it can ensure you get the offer you requested. These are known as ‘session’ cookies, which expire as soon as you leave the site. Other cookies can tell us if you come back. These are ‘persistent cookies’, which expire 3 years after your last visit unless you delete them from your device. We use them to customise the site – to do things such as display relevant information during your visit. Some cookies enable sites to work, while others help us learn about what people are browsing for.

How we use cookies

We use cookies to ensure you get the most from your visit. They improve your experience of the site because certain features work best with cookies. Feedback and information from the cookies can also help make the site better. By visiting this site, you agree to our use of cookies and other technologies. Rest assured that the cookies we use do not store personal details, such as payment card numbers. Here are the main types of cookies and what they do:

1. Strictly necessary

In brief These cookies enable you to get the information or service you’ve asked for. They’re essential – without them, some services may not work.

For example We use these cookies to enable you to use our online quote journey, which remember your choices and enable you to buy.

2. Performance cookies

In brief These cookies collect information about the pages you visit, where you go most often and whether you see error messages. The information is only used to ensure a website works well.

For example We gather information to diagnose problems and issues. We then use it to make improvements and fix errors.

3. Functional cookies

In brief These cookies remember choices you’ve made to personalise the site. They may remember where you are so you can get tailored information, or remember changes you have made to help you browse, such as increasing the text size.

For example If you ask for services based on your location, we sometimes store a cookie so that next time you visit you won’t have to tell us again.

4. Targeting or advertising cookies

In brief These cookies collect information about your browsing habits which are then used to supply you with targeted and personalised on and offline advertising and marketing. They remember if you have visited a website and share this information with advertisers. They enable us to ensure that the content we provide on our site, is aligned to your browsing habits.

For example These may be used anonymously by third parties to serve advertisements on our behalf across the internet based on your interaction with the Bennetts website through cookies and other technologies. This information may be used by us and our third parties to analyse and track data, as well as to deliver advertising, marketing and content that is based on your interests, including which adverts or content to limit you seeing/ receiving as your browsing history suggests you have no interest in them. These services are provided on the Bennetts website or by our carefully selected and monitored partners, and we are committed to ensuring any information is used appropriately.

How do I turn cookies off?
It is possible to disable cookies being collected by your browser and to disable cookies from a specific website. However, to ensure that you can make full use of your device (computer, laptop, tablet or mobile) will need to have cookies enabled.


If you choose to block cookies it may limit your experience on our website and may mean that you will not be able to obtain and retrieve online quotes. 

All cookies used by do not store any personally identifiable information.


For more information on how to block or restrict cookies from or any other website go to

Cookies in use on our website are shown below: 




More Information

Session ID & ASP.NET Authentication Token


These essential cookies are used to maintain state between pages including quote retrieval etc and ensure your personal data you enter on our site is secure.

Visit the Microsoft website

Google Analytics


This cookie is used to collect information about how visitors use our site. We use the information to track behaviour across our website so we can review and improve our online service.

Visit Google for a privacy overview

Doubleclick Dart Floodlight & Invite MediaTags

invite media

These cookies are used to collect information from users who have entered our website via display, pay per click oraffiliate advertising. We use the information to track behaviour from this channel through to sale so we can review and improve our online service.

Visit Google for a privacy overview



This cookie is used on our pricing pages. We collect information from users to track behaviour through to sale so we can review and improve our online service.

Visit Atdmt for a privacy overview

Google Conversion Tag


This cookie is used to collect information from users who have entered our website via pay per click advertising. We use the information to track behaviour from this channel through to sale so we can review and improve our online service.

Visit Google for a privacy overview

Adobe Analytics

Analytics uses cookies to anonymously define new visitors, help analyse clickstream data, and track historical activity on the website, such as response to particular campaigns or the length of the sales cycle.

Adobe Analytics cookie information



Target uses cookies to give website operators the ability to test which online content and offers are more relevant to visitors.

Adobe Target cookie information


Links to other sites

We often link off to other sites to help provide you with extra information or services. For example, to make it easy for you to share information with your family and friends, we provide links to Twitter, Facebook and other popular social media or book-marking sites. But remember, these sites may use cookies that we do not control. So be sure to check how they use your information.