Posted: 09 Jan 2014
Motorcycle registrations this December were up 11.3% on the same period last year, in a further positive sign for the industry. The Supersport class saw the highest increase with 37.2% more registrations than December 2013. Registrations of naked motorcycles also saw a healthy increase on last December at 33%.
Moped and scooter registrations continue to fall, 13.9% down on the same period last year with just 568 mopeds registered in total during December.
The most registered bike in December 2013 was Ducati’s stunning 899 Panigale, with an impressive 128 of the super-mid twins listed. December was also a positive month for Harley-Davidson, who top the touring category with their Electra Glide UL 1690.
Honda remains the most-registered manufacturer having seen 827 units registered with Yamaha retaining second place. BMW jump to third place. A positive month for Ducati sees the Italian manufacturer back in the top ten.
The MCIA is optimistic about this year after a strong end to 2013, with year on year increases in September, October and December.
CEO of the MCI, Steve Kenward, explained that any upturn in the motorcycle market is a good indication that economic recovery is sustained.
“The motorcycle market in the UK has taken longer to pick up than the car market. The majority of our sales are to leisure customers, and so upgrading the bike regularly became a casualty of reduced disposable income. That seems to be changing from what our members are reporting with regard to intention to buy in 2014.
“Though the UK motorcycle market has fared better than mainland Europe, it’s been a tough few years, and those areas where there has been growth tended to be from new customers looking for more economical ways to commute.”