Posted: 05 Nov 2013
2014 represents the beginning of an exciting and productive new era for Yamaha. The manufacturer has launched a number of new motorcycles that are targeted more specifically at its customers’ needs and lifestyles, rather than usage. According to Yamaha, this will enable them to be a more customer-centric brand.
To kick off its new model offering for next year, Yamaha has launched the all-new MT-07, which was ridden onto stage by reigning MotoGP Champion Jorge Lorenzo at this week’s EICMA show.
The agile roadster features an all-new 689cc inline 2-cylinder engine producing strong torque, and equipped with a light and compact backbone-type tubular frame, the MT-07 is a sporty motorcycle that is clearly aimed at inspiring many riders throughout Europe by bringing fun, passion and excitement back to motorcycling at an affordable level.
According to Yamaha, the MT-07 is aimed at anyone who is looking for an “alternative approach to biking”. Newer riders who are entering the two-wheeled world and are looking for a different kind of sports bike will discover that the MT-07 looks good, feels good and is easy to use and fun to ride. The MT-07 is the perfect starting point for European riders with an A2 licence, and a 35kW version will be available at Yamaha dealers across Europe.
However, Yamaha also believes that those more experienced bikers who are looking for fun will also find that the MT-07 is a machine that’s built to exceed their expectations.