The Caterham Group have today launched a motorcycle division, known as Caterham Bikes, and their three prototype products have been unveiled at the same time, at the Milan Motorcycle Show with some rather interesting styling:
The trio will launch in 2014, with the Brutus 750 available around Spring time and the two e-bikes following later in the year. All three we are told will be “priced affordably”.
Caterham Group, based in Oxfordshire, currently houses amongst others the F1 team and the new-for-2014 Moto2 GP team. Caterham Cars was purchased by Tony Fernandes and Dato’ Kamarudin Meranun in April 2011 and the new division will be headed by Al-Ishsal Ishak who joins from AirAsia. His management team is made up of Chief Designer Alessandro Tartarini and Chief Engineer Zeno Panarari, alongside ex-MotoGP racer, Andreas Leuthe who will head up the distribution and sales function.
The brand ethos of ‘accessible fun’ is certainly evident with the design of the three bikes and whilst striking in appearance, Caterham Bikes have ambitious growth plans starting with Europe, North and South America ahead of the key growth market of Asia where the firm see a “burgeoning demand for such vehicles”.
Tony Fernandes, Co-Chairman of Caterham Group, said: “Our vision for Caterham Group has taken another step forward with the launch of Caterham Bikes. Expanding our interests into the two-wheeled market is another natural progression for us and is a good opportunity to showcase the breadth of knowledge, experience and creativity we have at our disposal across the Group, now in the two-wheeled world in addition to all of our other automotive, technology and innovation interests.”
Ishak said: “We are realistic and honest enough to know that we’re not in the business of rivalling the establishment; we’re here to offer an alternative that befits the spirit of Caterham. Just as the Caterham Seven is a motoring icon because of its unique design and engineering credibility, Caterham Bikes’ products will be aimed at a niche audience seeking exceptional quality, bespoke design flare and bikes easy enough for anyone to ride.”