Buell back with 1190RX, have plans to release in Europe

Posted: 19 Dec 2013

Buell's 1190RX

Erik Buell will probably go down in history as a survivor, a visionary and a leader, but above all else, someone who was passionate about motorcycles. A former racer, he went onto become an innovator, building his own unique motorcycles using Harley Davidson motors. Eventually Harley Davidson saw sense and integrated his Buell Motorcycle Company into their own operation, seeing it as a sport bike arm to their cruiser based business.

It all seemed to be working well until 2009 when as part of their cost cutting and restructuring due to the financial crisis they decided to focus solely on the cruiser market for which they are rightly famed. Down but not out Buell, went on to set up his own company again called Eric Buell Racing in order to continue manufacturing his first passion - race bikes.

However, the plan was always to once again produce road bikes, for the discerning rider who wanted race track experience and technology incorporated into their road machine. Earlier this year Buell got a boost when the Hero MotoCorp Ltd of India announced it had bought 49.2% of the company for $25 million. 

Now thanks to that investment and Buell’s drive, the company have recently announced that it is finally back in the production street bike market once again with the recent unveiling of the successor to their race bred limited edition 1190RS Super Bike – the 1190RX street legal sportbike.

Based on its ET-V2 1190 cc liquid cooled V-twin engine, the 1190RX weighs in at just 419 pounds, and delivers 185bhp, with 102 ft.lbs of torque, which is one of the highest torque figures likely to be found on a road bike. It has 21 traction control settings and broad torque band, whilst delivering 40 mpg and coming in well below all current US emission levels, while looking fresh and thoroughly modern.

The bike is totally assembled at their East Troy, Wisconsin factory in the US, and the company claim that the 1190RX rivals “the performance and driveability of any superbike produced by any manufacturer in the world.”
Production begins this month and the recommended price in the US is $18,995. (Approximately £11,645)

Plans are already underway to sell in Europe with the appointment of Dutchman Edwin Belonje in Europe who was formerly managing director for Zero Motorcycles in Europe, as well as the international Sales and Marketing Manager for Triumph Motorcycles in Europe and Asia.

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