Posted: 11 Aug 2013
There were 8,681 new bike registrations in July – a 5.3% decrease on registrations in the same period last year – and year-to-date registration figures overall are still down more than 5%.
The biggest increase in new registrations was seen in the touring sector (up 31.3% on last year), while the adventure sports segment is continuing to grow and is now up 30.5% on July 2012. Adventure sport bikes are similar to enduro motorcycles but are predominantly designed and are capable for on-road use. Made increasingly popular by Ewan McGregor and Charley Boorman’s Long Way Down and Long Way Round adventures during recent years, the bikes can tackle some of the toughest terrain – as well as the tarmac in and around town.
BMW topped the adventure sports segment in July with the R 1200 GS – in the first half of 2013, the new water-cooled machine was the top selling adventure sports model with 1,025 sold, as well as becoming the UK’s best-selling motorcycle over 125cc.
The air-cooled R 1200 GS Adventure sits in second place with 453 sold to date. Strong sales of the new F 800 GS Adventure and F 700 GS, as well as the A2-class legal G 650 GS and G 650 GS Sertao have also seen BMW Motorrad take a huge 30% share of the sector.
Unprecedented sales in both the adventure sports and touring sectors, along with the new HP4, F 800 GS Adventure and the new F 700 GS, have seen BMW Motorrad’s sales grow by 6% from 3,372 in 2012 to 3,573 in 2013. As a result, BMW Motorrad’s UK market share over 500cc has grown from 14.4 per cent to 16 per cent.