We all love a bargain. If you’re picking up something for yourself or a friend/partner, the first thing many of us do now is to Google the best prices... But be careful – fraudsters are looking to steal from you.
Italian helmet company Premier, whose website is www.premier.it, has issued a warning that a counterfeit site has been launched, using many of the images and links from the genuine company.
http://www.premier-helmets.com is, the company tells us, a fake site claiming to offer Premier products direct from the factory. It is not an authorised retailer, and Premier reports that those buying from the site are not receiving items after ordering.
“The cited website is not an authorised retailer of Premier products and it is swindling many people who, after having paid for the goods, do not receive the ordered helmets,” a representative of Premier Helmets told us. “To protect our registered trademark, our good name and to protect our customers, we are moving on multiple fronts to try to block this site and to identify the perpetrators of this fraud. We believe that the web site www.premier-helmets.com is a violation of our intellectual property rights and we will take action against it. The official Premier website remains www.premier.it. Fraud attempts and involuntary purchases of counterfeit products can be avoided by purchasing Premier products only from dealers listed ion our retailer's page: www.premier.it/dealers. If you have any further information that can help us, we kindly ask you to write to: email@example.com”
We attempted to contact the premier-helmets.com site for a comment, but have yet to hear back.
If buying from a site you haven’t used before, there are a few things you can do to help verify its authenticity:
In isolation, these points aren’t a guarantee of safety when buying online, but take a few minutes to check them all. If it seems too good to be true, it really is most likely to be.
If you’re in the slightest doubt, find the official company’s website; most will have a list of official distributors around the world, but if not you can always ask them.
Please don’t rush into buying something. There are good deals around, especially with Black Friday offers, January sales etc, but you needn’t become a victim of fraud by those hoping to take advantage of bargain-hunters…