Bikers in the Buff!


Tuesday, 1 September 2009
Bennetts uncovers the ‘naked’ truth on the roads

Over two thirds (41 per cent) of British bikers have ridden ‘commando’ according to research revealed today by Bennetts, the UK’s number one for bike insurance*. Having surveyed the nation’s bikers finding out what (or not!) the motorcyclists wear under their leathers, Bennetts can reveal the ‘naked’ truth of what really lies beneath the average biker.
 
In addition to the staggering 41 per cent of motorcyclists found to wear nothing between them and their leathers, the results prove ‘less is best’ as half of bikers (50 per cent) questioned have ridden around with only underwear under their biking gear. Whether supporting a pair of poker dot pants or old-fashioned y-fronts, the research from Bennetts reflects the lengths British bikers go to in order to experience the ultimate high whilst out on the roads!
 
Being too lazy to get dressed, one in 20 (five per cent) of bikers actually admit to having ridden around in their pyjamas. However, the ‘knight riders’ actually seem relatively normal in comparison to the four per cent of two-wheeled travellers who have chosen to wear fancy dress beneath their riding gear!
 
Hannah Squirrell, Director of Marketing for Bennetts said, “It’s entertaining to see that so many bikers choose to ride with minimal (or even no) clothing whilst out on the roads! With our ‘bbq’ summer coming to a close, perhaps riders looking to stay cool will start layering up. Leathers are obviously a must have for bikers trying to keep safe but hopefully scooter riders won’t start following suit and going commando too!”
 
 
-Ends-
* Based on brand tracking research in April 2009
 
Bennetts is a trading name of BISL Limited, Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England No. 3231094.
 
BISL Limited is authorised and regulated by the Financial Services Authority.
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posted by Bennetts @ 09:00





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