Bennetts Appoints Senior Marketing Manager

Monday, 14 January 2008
Bennetts Appoints Senior Marketing Manager
Bennetts, the nation's favourite bike insurance provider, has appointed Caroline Robertson, as Senior Marketing Manager. She began working with us at the beginning of January 2008.
Caroline has enjoyed a successful marketing career for 10 years. Having gained a degree in French and Spanish, she took her first marketing role for TV5 Monde in Paris. Following this, she spent 5 years as Marketing Manager for Eurosport International, before returning to the UK to settle with husband and children in Peterborough, working as commercial manager for SodaStream.
Caroline is enjoying being back within the motor sports industry. She will oversee all aspects of marketing the Bennetts Brand, but in particular, to help further develop the customer journey.
Kal Samra, Managing Director of Bennetts said, "Caroline is an excellent addition to the Bennetts team, and we are already seeing the benefits of her expertise."
Caroline, Bennetts' Senior Marketing Manager said, "My priority is to maintain our leading position in the bike insurance industry. Our involvement in The British Superbike Championship and Superbike World Championship (WSBK), along with our support of WSBK Champion, James Toseland in his first year in MotoGP, will mean spending more time with bikers, (perhaps becoming one myself!) to find out exactly what they want and how they would like it to be delivered".
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*Based on independent research conducted in July 2006

posted by Bennetts @ 09:00

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*In February 2015, a survey of 456 bikers by independent research company, Ipsos MORI, found Bennetts cover to be one of the most recommended by riders.

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