Toseland takes Bennetts behind the scenes

MotoGP enthusiasts and James Toseland fans will be able to access exclusive behind the scenes video footage of the British contender starting from next week. Following the opening race at Qatar on Sunday 9 March, James will film a personal diary piece for sponsor Bennetts, which will be broadcast on www.bennetts.co.uk and with media partner www.motorcyclenews.com

Each clip of diary footage will be a personal and informal chat with the 27-year-old about his progress on his debut in the MotoGP Championship. Bennetts – the nation’s favourite bike insurance provider – wanted to provide more personal access to Britain’s only contender throughout the 2008 season. The diary will chart James’s highs and lows from his own perspective and give viewers a true insight into the person inside the helmet.

2008 is a crucial year for the double World Superbike Champion as he tries to succeed in a career move where several other British contenders have previously failed. On testing reports and determination alone, the Yorkshireman is already being hailed as the next Barry Sheene and the most successful motorcycle racing figure of his generation.

James is hoping to make history with every race of the season and the Bennetts video diary will enable fans to witness and commemorate what could be some of motorcycling’s most important events.

“I’m really excited about doing the video diary,” says James. “It’s really special to be able to talk direct to the fans in my own words about my successes and frustrations. I’d like to thanks Bennetts for making this happen and I hope that people enjoying watching the clips.”

“James is already a popular rider and the interest in him seems to be growing enormously as he fast approaches his MotoGP race debut,” says Bennetts Marketing Director Mark Fells. “We wanted to use our privileged position as a personal sponsor to give something back to our customers and all motorcycle racing enthusiasts. There is no better way to chart James’ progress than through his own thoughts and words.”

For further information or to view the James Toseland video diary please visit www.bennetts.co.uk/biking/james-toseland/jt-video.asp

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For further information please contact Rebecca Brocklesby on 01652 680060 or email rebecca@rbplimited.co.uk