Local Model Hayley Becomes Honorary Bennetts Babe

Hayley McDermott, 24, from Essex has become an honorary Bennetts Babe after beating hundreds of entries in a national competition. Bennetts, the UK’s number one for bike insurance*, is creating the world’s first bucking motorbike which will be used for a fun and feisty film featuring the Bennetts Babes.

The Babes are part of the official squad for British and World Superbike Championship events and have been a hit with biking fans since 2004. Model Hayley from Thurrock joined the existing girls as a guest babe this week to record the film that tested their riding skills in a range of weather conditions.
Hayley beat hopefuls from across the country and travelled to London on Wednesday to star in what promises to be one of the most talked-about viral videos of the year. Whilst at the studio Hayley also took part in a photoshoot alongside the other Bennetts Babes who were selected earlier in the year after a nationwide search by model Kayleigh Pearson.

A delighted Hayley said: “I still can’t believe I won the Daily Star Sunday competition to become an honorary Bennetts Babe and am so excited about starring in the Bennetts Bucking Babes film. It was great to meet the girls and have had the experience to be a babe for the day.”

The film is due to be released in the first week in September and those wanting to see the film and exclusive images of Hayley can log on to www.bennetts.co.uk from Friday (5th).

* Based on brand tracking research in April 2008.

The Babes Are Back!

The wait is over - the 2008 Bennetts Babes squad is announced

After months of scouring the country and much anticipation within the biking world, the Bennetts Babes squad for the 2008 season has been unveiled. The gorgeous grid girls will live life in the fast lane over the next 12 months, representing Bennetts at British and World Superbike Championship events, as well as taking part in a string of glamorous photoshoots.

The nation’s favourite bike insurance provider launched the 2008 Bennetts Babes search, now in its fifth year, with model and former High Street Honey Kayleigh Pearson and this year saw record numbers of hopefuls enter the competition. For the first time, the search also went live on www.bennetts.co.uk/babes, which was a massive hit among Bennetts Babes fans. The site profiles each entrant, allows visitors to find out more information about the babes and gives the option to rate the girls.

After scaling down the entrants, 60 babes were selected to attend castings in London and Birmingham, from which the final 12 were chosen. The dazzling dozen were then whisked off to an exclusive studio on their first glamorous photoshoot assignment. They will now grace the grid and pose on the podium at all 12 Bennetts British Superbike rounds and will also represent the brand at the Bennetts-sponsored UK rounds of the World Superbike Championship.

Mark Fells, Marketing Director of Bennetts said, “2008 is the fifth year of the Bennetts Babes search and the competition gets tougher every year. The girls are raring to get on the grid at Brands Hatch and can’t wait to meet as many fans as possible over the coming months.”

The Bennetts Babes will make their first public appearance at Brands Hatch on Sunday 6^th April to launch the start of the BSB season. With a packed line up in the coming months including personal appearances, photoshoots and media exposure, the girls are set to have the time of their lives as the 2008 Bennetts Babes.

For more details, log on to www.bennetts.co.uk/babes

2008 Bennetts Babes:

1. Sarah Lampitt
2. Sophie Reade
3. Holly Darcy
4. Natalie Jones
5. Tess Holden
6. Donna Rampton
7. Steph Inglis
8. Amy Grayston
9. Amy Dargan
10. Stacey Braithwaite
11. Megan Moore
12. Emma Jones

For further information, contact details or photography please contact:

Sophie Smallwood or Toby Steele at Frank PR on 020 7693 6999 or email bennetts@frankpr.it

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BIKERS NOT 'ALOUD' TO STARE FOR TOO LONG

Bennetts announce Girls Aloud are the top distraction for bikers on the road

The silky tresses of Girls Aloud were the biggest distraction to motorcyclists this summer, according to research released today. A massive 40% of bikers across the UK admitted to taking their eyes off the road to admire giant billboards featuring the gorgeous girl band, a survey by Bennetts, the UK's number one for motorbike insurance*, has revealed.

Whilst the weather was disappointing, the research compiled from bikers up and down the country reveals that a handful of celebrities sent biker's temperatures soaring this summer. Over a decade after Eva Herzigova caused mayhem on the roads with her Hello Boys advertising campaign, red-blooded bikers have had a bikini-clad Myleene Klass and Kylie Minogue to distract them from the road in 2007.

The survey reveals that the Sunsilk billboards featuring Girls Aloud were the clear favourite for Britain's bikers, with Myleene Klass and Kate Moss coming joint second with 17% of the votes for their respective M&S and Topshop campaigns. Kylie Minogue comes in fourth place with 14% of the votes for her swimwear range at H&M and Twiggy proves that she's still got what it takes to turn heads, as the 57 year old model makes it into the top five most distracting billboard beauties for her M&S campaign.

Marketing Director of Bennetts, Mark Fells, said of the findings "Girls Aloud and Myleene Klass are enough for anyone to lose concentration but Bennetts hopes by releasing this research, riders realise how easy it is to be distracted and keep their eyes on the road."

Top Billboard Beautifes

40%	Girls Aloud (Sun Silk)
17%	Myleene Klass (M&S)
17%	Kate Moss (TopShop)
14%	Kylie (H&M)
11%	Twiggy (M&S)