Local Model Hayley Becomes Honorary Bennetts Babe

Hayley McDermott, 24, from Essex has become an honorary Bennetts Babe after beating hundreds of entries in a national competition. Bennetts, the UK’s number one for bike insurance*, is creating the world’s first bucking motorbike which will be used for a fun and feisty film featuring the Bennetts Babes.

The Babes are part of the official squad for British and World Superbike Championship events and have been a hit with biking fans since 2004. Model Hayley from Thurrock joined the existing girls as a guest babe this week to record the film that tested their riding skills in a range of weather conditions.
Hayley beat hopefuls from across the country and travelled to London on Wednesday to star in what promises to be one of the most talked-about viral videos of the year. Whilst at the studio Hayley also took part in a photoshoot alongside the other Bennetts Babes who were selected earlier in the year after a nationwide search by model Kayleigh Pearson.

A delighted Hayley said: “I still can’t believe I won the Daily Star Sunday competition to become an honorary Bennetts Babe and am so excited about starring in the Bennetts Bucking Babes film. It was great to meet the girls and have had the experience to be a babe for the day.”

The film is due to be released in the first week in September and those wanting to see the film and exclusive images of Hayley can log on to www.bennetts.co.uk from Friday (5th).

* Based on brand tracking research in April 2008.