It’s all about the bike at bennetts.co.uk

Bennetts, the nation’s favourite motorcycle insurance provider, has launched a complete web experience for bikers through a refreshed website. The new look site at www.bennetts.co.uk follows the new gritty creative direction for the brand, bringing the site in line with the newly launched look and feel running through all brand activity with the strapline, ‘It’s all about the bike’.

As well as offering motorcycle, moped and scooter insurance online, there is now a new interactive section ‘For the Biking’. For those who are into everything bike there are image and video galleries, the ever popular Bennetts Babes, games, competitions, a complete 2008 race calendar and RSS feeds for all the latest biking news. There is also a specialist motorcycle route planner, screensavers, links to all the most popular social networking sites and many other resources for bike owners including links to training schools.

From this month, visitors to the site will also be able to see a behind the scenes video diary from Bennetts-sponsored World Champion James Toseland, which is exclusive to Bennetts and will be posted on bennetts.co.uk as a series across the 2008 season. The diary will be the only way to keep up with Toseland’s news and views as he tackles his first season in the top motorcycle racing series, MotoGP.

Mark Fells, Bennetts’ Marketing Director explains, ‘Bennetts has a passion for everything biking. We were the first company to offer online bike insurance quotes and we’re constantly looking for new ways to improve our products so bikers get a better deal. The new site offers an excellent consumer experience and a quick insurance quote as well as providing much more new and exciting content for bike lovers.’

For further information please contact Joanne Cooper on 01733 374690, email joanne.cooper@bennetts.co.uk or visit bennetts.co.uk