Bennetts Appoints Senior Marketing Manager

Bennetts, the nation's favourite bike insurance provider, has appointed Caroline Robertson, as Senior Marketing Manager. She began working with us at the beginning of January 2008.

Caroline has enjoyed a successful marketing career for 10 years. Having gained a degree in French and Spanish, she took her first marketing role for TV5 Monde in Paris. Following this, she spent 5 years as Marketing Manager for Eurosport International, before returning to the UK to settle with husband and children in Peterborough, working as commercial manager for SodaStream.

Caroline is enjoying being back within the motor sports industry. She will oversee all aspects of marketing the Bennetts Brand, but in particular, to help further develop the customer journey.

Kal Samra, Managing Director of Bennetts said, "Caroline is an excellent addition to the Bennetts team, and we are already seeing the benefits of her expertise."

Caroline, Bennetts' Senior Marketing Manager said, "My priority is to maintain our leading position in the bike insurance industry. Our involvement in The British Superbike Championship and Superbike World Championship (WSBK), along with our support of WSBK Champion, James Toseland in his first year in MotoGP, will mean spending more time with bikers, (perhaps becoming one myself!) to find out exactly what they want and how they would like it to be delivered".

For an instant quote or more information to get log on to www.bennetts.co.uk

*Based on independent research conducted in July 2006

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For further details please contact Karen Milsom, Bennetts Communications Manager on 01733 845413, email: karen.milsom@bennetts.co.uk, or Joanne Cooper, Communications Executive on 01733 374690, email joanne.cooper@bennetts.co.uk.

BISL Limited is authorised and regulated by the Financial Services Authority. Bennetts is a trading name of BISL Limited, Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England No. 3231094.

Note To Editors

Bennetts was established in Coventry by the Bennetts family in 1930 to provide insurance services to people throughout the West Midlands.

In the early 1980’s Bennetts decided to devise a number of specialist insurance schemes that would meet the needs of different types of biker. These schemes are constantly reviewed to give bikers the exact cover they need.

In 2000 Bennetts was the first motorcycle insurance specialist to offer the ability to buy insurance over the Net, through its website, www.bennetts.co.uk.

In October 2001, the Bennetts brand was acquired by the Budget Group of Companies, through its purchase of the Dial Direct Group, a major UK car insurance intermediary.

The Budget Group was established in 1992, and has grown to be the UK’s third largest personal lines insurance intermediary, through a combination of organic growth and a series of major strategic acquisitions.

The Budget Group of Companies now arranges and administers insurance for around 1,200,000 customers and has contact centre operations in Peterborough, Coventry, Sunderland and Cape Town, South Africa. It currently employs 1500 people and its head office is in Peterborough.

In May 2003, Bennetts unveiled its new brand identity to the industry.

Bennetts became personal sponsor of World Superbike Champion Neil Hodgson in May 2003.

In June 2004 and again in June 2006, independent brand tracking research identified Bennetts as the UK’s number one brand for motorcycle insurance.

In January 2005, Bennetts signed the biggest sponsorship deal in the history of the brand by becoming title sponsor of the 2005 Bennetts British Superbike Championship. Bennetts continued its sponsorship of the British Superbike Championship in 2006.