MAKE A DATE WITH THE BENNETTS BABES

November 2007

MAKE A DATE WITH THE BENNETTS BABES

Bennetts, the UK's number one for motorcycle insurance*, is set to send pulses racing, with the launch of the second annual Bennetts Babes Calendar. Back by popular demand, the 2008 calendar features a set of stunning pictures of the biking babes and will be available for fans to download from November 8th at bennetts.co.uk/2008calendar.

Chosen from thousands of entries in a nationwide search, the Bennetts Babes were the official grid girls of the 2007 Bennetts British Superbike Championship and are loved by bikers and spectators alike. The past year has seen the Babes live life in the fast lane, attending a string of modelling shoots, biking events and appearing in national media.

Bennetts Babe and Miss March, Mel Bailey says, "I've had an amazing year as a Bennetts Babe and it's fantastic to have been chosen and star in the 2008 calendar. The Babes have become iconic in the biking world over the last few years and I feel lucky to have been a part of it!"

Mark Fells, Bennetts' Marketing Director said, "The Babes have become extremely popular over the past three years and every year the standard keeps getting higher and the competition tougher. We'll soon be searching for the next set of Bennetts Babes so anyone wanting to follow in Mel's footsteps should keep their eyes peeled for the launch of our 2008 search later this year."

Available to print or to display as a screensaver, the official 2008 Bennetts Babes Calendar will be available to download at bennetts.co.uk/2008calendar from 8th November.

*Based upon independent research conducted in July 2006

-Ends-

For further information and imagery, please contact Emily Dwiar at Frank PR on 020 7693 6999 or email bennetts@frankpr.it or go to www.bennetts.co.uk

BIKERS NOT 'ALOUD' TO STARE FOR TOO LONG

Bennetts announce Girls Aloud are the top distraction for bikers on the road

The silky tresses of Girls Aloud were the biggest distraction to motorcyclists this summer, according to research released today. A massive 40% of bikers across the UK admitted to taking their eyes off the road to admire giant billboards featuring the gorgeous girl band, a survey by Bennetts, the UK's number one for motorbike insurance*, has revealed.

Whilst the weather was disappointing, the research compiled from bikers up and down the country reveals that a handful of celebrities sent biker's temperatures soaring this summer. Over a decade after Eva Herzigova caused mayhem on the roads with her Hello Boys advertising campaign, red-blooded bikers have had a bikini-clad Myleene Klass and Kylie Minogue to distract them from the road in 2007.

The survey reveals that the Sunsilk billboards featuring Girls Aloud were the clear favourite for Britain's bikers, with Myleene Klass and Kate Moss coming joint second with 17% of the votes for their respective M&S and Topshop campaigns. Kylie Minogue comes in fourth place with 14% of the votes for her swimwear range at H&M and Twiggy proves that she's still got what it takes to turn heads, as the 57 year old model makes it into the top five most distracting billboard beauties for her M&S campaign.

Marketing Director of Bennetts, Mark Fells, said of the findings "Girls Aloud and Myleene Klass are enough for anyone to lose concentration but Bennetts hopes by releasing this research, riders realise how easy it is to be distracted and keep their eyes on the road."

Top Billboard Beautifes

40%	Girls Aloud (Sun Silk)
17%	Myleene Klass (M&S)
17%	Kate Moss (TopShop)
14%	Kylie (H&M)
11%	Twiggy (M&S)

Bennetts referral scheme

As the UK's No.1 for bike insurance#, Bennetts are pleased to introduce you to The Big Deal - our best ever referral package, now giving you the option to refer customers via the telephone or the Internet.

You can earn up to £50 for each policy sold.

For further details please visit Bennetts referal scheme or email us












*Based on independent research conducted in July 2006