Riders No Longer 'Getting their Kicks' on Route 66

Oz becomes dream biking destination

Stretching more than 250 miles and running along the coastline of south-east Australia, the Great Ocean Road has become the ultimate destination for bikers to visit according to research released today by Bennetts, the UK's number one for motorbike insurance*.

Taking over traditional biking locations such as Route 66 and the Ho Chi Minh Trail, 27% of UK motorcyclists dream of taking in the sights Down Under. Australia's Great Ocean Road is now the ultimate location for bikers to visit with world-famous landmarks including Twelve Apostles and the Otways Rainforest to see en route.

The iconic Route 66 is still a popular choice with 22% of bikers dreaming of crossing America on the country's most famous highway. At 2,450 miles, it runs from California to Chicago and is the second dream destination for UK bikers. In third place, one in six bikers are keen to tackle Vietnam's legendary Ho Chi Minh Trail and 11% of UK bikers would like to enter the off-road endurance race from Paris to Dakar.

The research reveals bikers are desperate to get away from the British roads and dreary weather with less than one percent of riders opting for a trip around the notorious tarmac of Donnington Park or around The Isle of Man, home of the famous TT race. The only British route to make it into the top five is riding the 875 miles from Lands End to John O'Groats that received 7% of votes and comes in fifth place.

Marketing Director of Bennetts, Mark Fells, said of the findings, "All riders have a dream location or road that they hope to tackle on their bike. From Australia and America to Vietnam, the UK's bikers are clearly keen to get out and see as much of the world as possible on their bike."

Top 5 Dream Biking Locations:
1. Australia - Ocean Road
2. America - Route 66
3. Vietnam - Ho Chi Minh Trail
4. France - Paris to Dakar Rally
5. UK - Lands End to John O'Groats



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For further information please contact Katie Raven, Emily Dwiar or Barbara Feeney at Frank PR on 020 7693 6999 or email bennetts@frankpr.it