Double tops in the motorcycle industry

Bennetts, the UK's number for bike insurance* has appointed leading motorcycle industry agency RBP as its sports sponsorship agency. The Lincolnshire-based firm is responsible for maximising Bennetts' sponsorship of the British and World Superbike Championships for the remainder of 2007 and all of 2008.

Bennetts appointed RBP in June to negotiate its sponsorship of the World Superbike Championship and personal support of series leader James Toseland.

The Brands Hatch World Superbike event at the beginning of August was the official launch for both sponsorship projects, which complement Bennetts' current title sponsorship of the British Superbike Championship. Significant branding for strong TV coverage coupled with supported rider, Toseland, securing double victory at the tenth round of the series made the event a resounding success.

The Peterborough-based motorcycle insurance provider is nearing completion of its current three-year deal with the domestic racing series. It is yet to confirm whether it plans to continue its relationship with the Bennetts British Superbike Championship into 2008 and beyond.

"We are very proud to be taking RBP with us on our new sponsorship programme," says Mark Fells, Marketing Director, Bennetts. "RBP is well respected within the industry and it is a pleasure to work with a company that has the same strong work ethic as Bennetts."

"We are delighted to be strengthening our relationship with Bennetts," says RBP Chief Executive Roger Burnett. "We pride ourselves on working with some of the best brands in the motorcycle industry and are proud to add Bennetts to this ever expanding portfolio."

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*Based upon independent research conducted in July 2006.