Bennetts unveils the 2009 Bennetts Babes
After months of scouring the country, the UK’s number one for bike insurance* can now reveal the all new Bennetts Babes 2009. Following a launch earlier in the year with blonde bombshell Nicola McLean, this year’s squad boasts Miss United Kingdom and a Miss Scotland finalist alongside a bevy of biking beauties.
Now in its sixth year, the competition has set pulses racing with over 500 girls vying for just seven exclusive places in one of the country’s most desired modelling squads. The competition saw 27 year-old WAG Nicola return to her biking routes as she slipped into her leathers to kick-off the search, helping to generate a record number of entries from girls (and a handful of male applicants!) across the UK.
After scaling down the entrants, 40 babes were selected to attend a ‘one-off’ castings day in Birmingham, from which the final seven were chosen. Shortly after the dazzling squad were whisked off to an exclusive studio to meet each other for the first time and take part in their first glamorous photoshoot.
This year’s Bennetts Babes are also debuting an all-new uniform which is sure to get fans revved up. The all-in-one red hot pant catsuit is the Babes’ sexiest ever outfit, showing off all the girl’s best assets. Acting as the face of Bennetts, the babes will now live life in the fast lane for the remainder of the year as they go onto take part in a string of modelling assignments, marketing campaigns and promotional activity over the coming year.
For more details on the Bennetts Babes log on to bennetts.co.uk which will feature new and exciting material throughout May.
- Hayley Mac (Miss United Kingdom)
- Heather Weir (Miss Scotland Finalist)
- Natalie Waterson
- Keira Jones
- Michelle Chalmers
- Leah Brighouse
- Gemma Massey
* Based on brand tracking research in April 2009
Ends
Bennetts is a trading name of BISL Limited, Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England No. 3231094.
BISL Limited is authorised and regulated by the Financial Services Authority.
labels: posted by Bennetts @ 09:00