Bennetts looks back at over 100 years of motorcycle fashion


Monday, 11 February 2013

The Evolution of Motorcycle FashionWhat image does ‘motorcycle fashion’ conjure up? James Dean looking smouldering in a leather jacket with a cigarette between his lips, Dennis Hopper cruising through the American outback in Buckskin pants and hat in Easy Rider, or perhaps the slick, functional and heavily branded riding suits favoured by the likes of Valentino Rossi?

Bennetts, the UK’s No.1 Bike Insurance Specialist, has conducted research into the changing face of motorcycle fashion since the very first powered bicycles become popular in the late 19th century.

Did you know, for example, that the crash helmet was developed in large part due to the death of T.E. Lawrence – the soldier whose writings inspired Lawrence of Arabia? In fact back in the early part of last century, a flat cap was the headwear of choice ‘to keep one’s hair in place’ yet by WWII British dispatch riders were wearing helmets made from cork or tin.

Do you know when the first one-piece leather suit was worn and by who? Take a look at the infographic to find out.

Motorcycle fashion will continue to evolve with many of the world’s manufacturers researching how to mix style and safety effectively. Whilst the materials are becoming lighter, their durability is just as tough if not more so. We have even seen one-piece racing suits equipped with airbags on modern day professional racers which don’t restrict movement but inflate within 30ms of detecting a crash to help protect the riders’ neck, chest and shoulders.

Hannah Squirrell, Bennetts Marketing and Ecommerce Director said: “Modern motorcyclists will be particularly interested in the marriage between fashion and function that has always existed in biker attire. In recent years we’ve seen a particular focus on improving bike safety with the development practical, protective road gear aimed for professional racers and recreational bikers alike.”

To view the Bennetts Evolution of Motorcycle Fashion infographic, please click on the following link: The Evolution of Motorcycle Fashion

posted by Bennetts @ 10:30





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