Insurance provider offers prize fund to fulfil dreams of bikers across the country
In a unique move Bennetts, the UK’s no. 1 for bike insurance*, is offering bikers across the country the chance to have their ultimate biker fantasies fulfilled. From riding down Route 66, to owning a vintage Harley or attending a far-flung MotoGP race event, Bennetts Biker Dreams will award £80,000** worth of prizes to the most deserving applicants in celebration of their 80th birthday.
Bennetts Biker Dreams, which launches this week, is open to anyone over the age of 18 and living in the UK. Entries to the campaign will be accepted until 30th September 2010, with dreams awarded at the end of each month and even beyond the closing date until the £80,000 prize fund is used up.
World Superbike rider James Toseland will front the campaign and will join the judging panel to decide on the most deserving applicants. The Bennetts-sponsored rider said, “All bikers have a dream, whether it’s a custom-made set of leathers, riding through America, or getting their hands on a bike they’ve had their eye on for years. Bennetts Biker Dreams is literally giving bikers, or even non-bikers who want to get into riding, the opportunity to apply and have their ultimate biker dream granted.”
“For me, the opportunity to ride down Route 66 would be a dream come true. I’ve ridden some of the best circuits in the world but I’d love to experience the thrill of making my way down the open road in America. If you like the idea of experiencing your ultimate biker dream, simply visit
www.bennetts.co.uk/dreams to tell us your biker fantasy, and you never know, it just might come true!”
Hannah Squirrell, Marketing Director for Bennetts says, “We wanted to do something completely different to celebrate our 80th birthday and what better than offering bikers a chance to get their hands on a share of over £80,000 worth of biker dreams. There are no set rules regarding what prizes will and won’t be awarded, we are literally throwing it open to bikers to tell us how we can grant their biker dream and why. With so much on offer, bikers should visit
www.bennetts.co.uk/dreams to complete the entry form or upload a video telling us their biker dream.”
* Based on brand tracking research in April 2009
** Terms and conditions apply:
- Entries of dreams will run from 3rd May 2010 until 30th September 2010.
- A minimum of 1 prize will be awarded at the end of each month, more could be awarded subject to the value of the prize.
- Additional prizes will be awarded at the end of the campaign until the value of £80,000 worth of prizes is reached
- Individual dreams will be capped to a maximum amount of £10,000 per dream
- Judging will be based upon demonstration of passion for biking within their entry, as well as quality, originality and validity of the dream.
- We reserve the right to offer a cash prize on the provision of receipts as and when necessary.